Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in streaming & programming, marketing/PR, media/journalism, live events, and A&R.

Jonathan Cohen is a veteran music journalist and talent booker who has worked for The Tonight Show Starring Jimmy Fallon, Billboard, The David Lynch Foundation and Vice. He is the author of the 2011 New York Times-bestselling authorized biography of Pearl Jam, "Pearl Jam 20."

You can see Jonathan’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.