Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, marketing/PR, distribution, IP & copyright, and contracts & agreements.

Zena is currently the Managing Director of Partisan Records, a worldwide independent record label with a diverse roster of unique voices including Cigarettes After Sex, IDLES and Fela Kuti, headquartered in New York. She is a business professional with a marketing background who has worked in the music industry for over 13 years and counts Run The Jewels, Sharon Jones & the Dap-Kings, Charles Bradley, BADBADNOTGOOD, Cigarettes After Sex and IDLES campaigns amongst her global successes.

You can see Zena’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.