Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in music tech, startups, production (recording/mixing/mastering), and A&R.

Head of digital distribution and co-founder of the Copenhagen based label Crunchy Frog. Released bands like Junior Senior, The Raveonettes, D/troit, The Tremolo Beer Gut and many more. Producing, mixing and releasing music for the label and others. Besides the label also active guitarist in the surf band The Tremolo Beer Gut. Latest touring the US west coast, and showcasing at SxSW last year.

You can see Ulrik’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.