Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in music tech, management, marketing/PR, live events, and touring.

Lou Plaia co-founded ReverbNation in 2006 an since then has helped millions of artists build their careers with powerful online marketing tools. ReverbNation's A&R and Artist Development capabilities and broad industry relationships also offer Artists access to the global music industry. Prior to ReverbNation, Plaia worked 12 years at Atlantic Records where he was VP of Strategic Marketing. Plaia then became the Head of Marketing and Artist Development for Atlantic imprint, Lava Records.

You can see Lou’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.