Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in marketing/PR, media/journalsim, and live events.

Adrienne Lake is a music industry professional working in A&R, publicity, club promoting, tour booking and music journalism in the Tucson, Los Angeles and Austin markets. Lake is currently the Senior Talent Buyer at Heard Presents in Austin, Texas. Acts booked include Linda Ronstadt, Temples, The Sonics, MC5-DKT, Victor Wooten, Johnny Marr, Neko Case, Calexico and more.

You can see Adrienne’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.