Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, marketing/PR, and live events.

Frank Hill oversees the day-to-day operations of UMG’s College & Lifestyle Marketing dept which creates and executes marketing strategy to the 18-24 demo for UMG artists and brands. This includes managing a team of 85 reps in 50+ markets who provide services including content creation, live event production, experiential activations, college media outreach, tour marketing, digital marketing, campus & lifestyle visibility.

You can see Frank’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.