Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, marketing/PR, touring, merchandise, and crowdfunding.

After a stint in Marketing/Special Projects at the EMI CMG label, Jay founded Music Geek Services in 2009. He has spearheaded initiatives for Barenaked Ladies, Sloan, the Presidents of the United States of America, Letters to Cleo, Veruca Salt, Blake Babies, 10,000 Maniacs, Mindy Smith, John Oates, & Jars of Clay. Jay also teaches Music Marketing & Music Business for Berklee School of Music’s Berklee Online, SoundFly & The University of New Haven for their Study Away Semester in Nashville.

You can see Jay’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.