Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in streaming & programming, marketing/PR, and distribution.

Amy Lombardi, Director, Entertainment Relations, leads TuneCore’s office in Austin, TX working with artists and music industry professionals on digital music distribution while increasing the brand's presence throughout Texas. Amy began her music industry career in NYC at A&M Records before settling into publicist roles at Warner Bros. Records, Nasty Little Man PR and then her own boutique PR firm in Chicago, Call Girl PR. During her tenure as a publicist she represented such artists as Radiohead, R.E.M., Foo Fighters, to name a few.

You can see Amy’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.