Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, live events, and development.

Sarah Wall is Senior Events and Outreach Manager at PPL (PPL exists to ensure that those who invest their time, talent and money to make recorded music are fairly paid for their work), and plays a pivotal role in ensuring PPL actively supports key music industry events ranging from The Great Escape, to the Jazz FM Awards, Classic BRITS and of course SXSW (as a partner of the British Music Embassy, and via support of the PRS Foundation’s International Showcase fund).

You can see Sarah’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.