Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, touring, publishing, distribution, and A&R.

1986 - 95 touring drummer for Leon Russell, Edgar Winter, Tracy Lawrance etc. 1995 Director of A&R for Sony Records 1997 Sr. Director of A&R position DKC Records Alex recently ran companies for Tracy Lawrance at Lawrence Music Group and Dallas Davidson’s Play It Again Music where he headed up the Record Label division and oversaw all aspects of label operations. Now fully concentrating on his own company Torrez Music Group, Alex heads up his label, management, publishing companies.

You can see Alex’s full bio onhis speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.