Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in music tech, startups, marketing/PR, distribution, and social media/advertising.

With 18+ years experience, Kelly is the US General Manager for WMA, who work with over 300+ talent partners, across major and independent labels, label services, management companies, unsigned artists and brands. Kelly launched WMA’s US operation in 2015 and has built the growing team in NY, LA and Nashville. Prior to WMA, she worked for Cult Records in NY and at Polydor Records in London. In 2009, Kelly won the Music Week Award for ‘Artist Marketing Campaign of the Year’ for Lady Gaga.

You can see Kelly’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.