Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in startups, management, and marketing/PR.

Petrey is one of the co-founders of Crowd Surf, an entertainment marketing solutions firm based in LA, Nashville & NYC. As one of the 1st digital driven mktg companies in music, Petrey and co-founder Jade Driver, has helped revolutionize the way artists communicate with & sell to fans. CS has expanded into pr, branding, content creation and digital crisis mgmt services. She has been selected as one of Billboard’s “30 Under 30,” and “Digital Power Players.” She has been included in Forbes’ “30 Under 30” and was featured on Variety’s "Hollywood's New Leaders in Digital.”

You can see Cassie’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.