Date TBA

Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in marketing, management/PR, A&R, and crowdsurfing.

After discovering the need from many artists on providing representation for their music and direction for their careers Michael decided to create 80/20 Records, an independent record label and management company that offers 80% royalties. With over 10 years of experience in the music industry Michael has been involved with 15 album releases as well as several music videos. To help raise funds to record albums led him to crowdfunding. To date the campaigns he’s assisted with raised over $140,000.

You can see Michael’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Michael Zimmerlich

Michael Zimmerlich

80/20 Records

Primary Access
Music Badge
Platinum Badge
Artist Wristband