Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in media/journalism, music tech, and startups.

Cherie Hu is an award-winning journalist focusing on the intersection of music and tech. She writes regular columns for Billboard, Forbes and Music Business Worldwide, with additional bylines in Variety, Pitchfork and Rolling Stone. In 2017, she received the Reeperbahn Festival’s inaugural award for Music Business Journalist of the Year. She has appeared as an expert commentator on CNBC and CGTN America, and has spoken at over 20 conferences to date, including SXSW, Midem and the Web Summit

You can see Cherie’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.