Michael Armstrong

BET International

Michael D. Armstrong is Senior Vice President and General Manager of BET International and Paramount Channel, part of Viacom International Media Networks (VIMN). In this role, which he assumed in January 2011, Mr. Armstrong oversees the strategy and operations of BET and the launches of Paramount Channel in international markets. VIMN is comprised of many of the world’s most popular premier multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, VH1, VIVA, Paramount Channel, BET and Tr3s: MTV, Musicá y Mas. Viacom brands are seen globally in more than 700 million households in approximately 170 territories and 37 languages via more than 200 locally programmed TV channels and more than 550 digital media and mobile TV properties. Before his role at VIMN, Mr. Armstrong had been SVP and General Manager of BET International since May 2006, overseeing the strategy, launch, programming, marketing, advertising and operations of BET in international markets, such as the United Kingdom and Africa. His responsibilities included, but were not limited to, licensing BET programs and formats, developing, launching and monetizing BET branded channels and programming blocks, as well as the development of the BET brands on mobile and broadband platforms in concert with the BET Digital group. Mr. Armstrong received a B.S. in marketing from Hampton University and an M.B.A. in strategy and marketing from the University of Chicago Booth School of Business, where he was honored with the Distinguished Young Alumni Award in 2012. He currently serves as the chairman of the national board for NAMIC (National Association for Multi-Ethnicity in Communications) and the Fairchester chapter board for NFTE (Network for Teaching Entrepreneurship), and is Vice Chairman of the Board for the Dance Theatre of Harlem.