Michael D Armstrong

EVP & GM Revenue & Emerging Brands Viacom Intl Media Networks
BET International

MICHAEL D. ARMSTRONG

Executive Vice President and General Manager, Revenue and Emerging Brands, Viacom International Media Networks

Michael D. Armstrong is Executive Vice President and General Manager, Revenue and Emerging Brands, Viacom International Media Networks (VIMN). In this role, Armstrong manages the development and expansion of BET, Paramount Channel, and Spike internationally and oversees International Program Sales, Affiliate Sales, and VIMN’s ad sales division, Viacom Velocity International.

Armstrong first joined the company in 1998 and held a variety sales and affiliate marketing roles for brands including MTV, VH1, Nickelodeon, Comedy Central and CMT in both the New York and Chicago offices. He joined VIMN in 2011 as Senior Vice President and General Manager of BET International and Paramount Channel, having previously been at BET Networks from May 2006.

Armstrong received a B.S. in marketing from Hampton University, where he also serves on the board. He received an M.B.A. in strategy and marketing from the University Of Chicago Booth School Of Business, where he was honored with the Distinguished Young Alumni Award in 2012. He is a member of the International Academy of Television Entertainment Arts & Sciences; is the Immediate Past Chair for the NAMIC (National Association for Multi-Ethnicity in Communications) Board of Directors; Chairman of the Board for the Dance Theatre of Harlem.

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