Bridget Fahrland

In 1996, Bridget Fahrland created her first web site where you could click on any antique Royal Typewriter key to see a unique image. In 21 years, digital has grown up to become more purposeful and central in our lives. And more “adult.” Bridget has been an integral part of that evolution, working with brands like HSN, Google and Clorox to transform how people shop. Today, as the head of strategy for Fluid, she not so secretly misses the days of quirk and uselessness that gave birth to the Web. She believes that customization bridges the “personality and soul” of old digital and the “purpose and power” of new digital.