Jeffrey is an Innovations and Content Marketing Strategist, and an Executive Producer of Virtual Reality content including Lucy Walker’s 2016 live-action VR documentary, A History of Cuban Dance. Jeffrey previously led innovations and business development as Senior Vice President of Brand Strategy and Alliances for film studio Broad Green Pictures, managing investments in future-building entertainment companies and creating strategy for engagement with new or intersecting industries such as virtual reality. As an independent consultant Jeffrey has contracted with dozens of blue chip companies such as Acura, American Express, Amazon, Cadillac, Canon, Delta Airlines, Diageo, Procter & Gamble, Samsung, Starbucks and Unilever as well as cultural arbiters such as TUGG, AFI Film Festival, American Film Market, and Ivy.com. Formerly Jeffrey spent 12 years growing experiential arts and brand marketing firm, Gen Art, most recently as the company’s Co-President and previously as SVP of its Film Division. He started his career in marketing at Miramax Films.