Fidji Simo

Dir of Prod
Facebook

Fidji Simo is a Director of Product at Facebook. She leads Video, News, and Advertising in News Feed. She was in charge of scaling ads on mobile from a very small portion of Facebook’s revenue to over 80% of revenue, while creating new mobile ad formats such as carousel ads, autoplay video ads, canvas ads, etc. As the product leader for Video, she grew video on Facebook to 100M hours of watch time per day, with 500M people watching videos on Facebook. Most recently, she launched Live video. Fidji joined Facebook from eBay where she was part of the Strategy group.

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