Richard Ayers

CEO & Founder
Seven League

Seven League is a new company focused on transforming the connections between sports and their audiences. We accelerate digital performance.

Richard is a hybrid of content and commercial expertise. He was a researcher on the BBC Radio 4 flagship news programme, Today, in 1994 when the editor asked if we should do something with this ‘information superhighway’ and Richard enthusiastically went to work on his first professional site.

As Head of Digital for Manchester City FC, he transformed the club’s digital profile and business opportunity in 2011. He was named “Digital Individual of the Year” in the DADI awards (has not heard the end of it since) and won some other awards with the MCFC team, including the digital Sports Industry Award. He’s also proud to have helped Channel 4 with their digital coverage of Paralympics 2012.