ENCORE: Design like a Scientist: A/B Testing UX at Netflix

Mar 12, 2017 | 2:00pm – 3:00pm


A/B testing can reveal less obvious truths about human behavior. The Product team at Netflix uses A/B testing at a strategic level to inform design from concept to shipped product in order to deliver a measurably better user experience.

This talk will cover key insights gleaned from years of A/B testing on tens of millions of Netflix members, showing relevant examples from the product to help you think about your own designs..

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Solo
Event Type: Sessions
Track: Design
Level: Intermediate