As artificial intelligence and machine learning seep into the mainstream, how can designers ensure the intelligent machines and services they create are more "Big Hero 6" and less "Ex Machina?" With affective computing, we can design experiences that are intelligent and empathetic. From politeness to emotional awareness, this presentation will explore how empathy is becoming an important design element in the machine reaction algorithm. Join Sophie Kleber, Executive Director of Product and Innovation at Huge, to learn how emotional intelligence and conversational UIs are humanizing brands and making personality tangible like never before. Sophie will explore whether or not we should want our machines to be empathetic, evaluate current examples of emotional computing, and frameworks that can help us design for emotional intelligence.