"Storytelling" is one of the most overused word in advertising and marketing ever. Fact: open any TED talk video, and the word will be used within the first two minutes. If you do package design or program algorithms for social media, you should, for some reason, think like a "storyteller".
DRIB is a feature film premiering here at SXSW, and will be the focal point for this panel discussing how a film project looked to advertising to shape a different kind of cinematic output. By doing the opposite of marketers and think in terms of marketing instead of storytelling, DRIB became a brand, with stand-alone commercials, a fashion line and an energy drink - as well as a feature film (or 90 minute ad?)
What can "storytellers" learn from marketing and advertising?