A new generation of fashion products are being designed with an invisible layer of digital content and connectivity. Using smart labels and tags connected to smart software in the cloud, these smart, ‘Born Digital’ products are manufactured with data, media and personalized services stitched into their very fabric. This enables amazing new content and commerce experiences for consumers and new marketing models and analytic insights for brands. Join the team behind the pioneering BRIGHT BMBR smart jacket to discuss how combining design, technology, retail and media gives physical garments a digital life. And how the future of fashion and retail belongs to brands that are more interesting, more interactive, more characterful and more useful, with products that are Born Digital.