Throughout the decades, music has been a part of the McDonald’s DNA, from the “I’m Lovin’ It” riff to the brand’s current campaign featuring Iron and Wine’s cover of Cyndi Lauper’s iconic “Time After Time.” McDonald’s understands the importance of music to its brand. To remain relevant and authentic in the moment, McDonald’s is always looking for the right music and the right artist. Now with a new advertising agency by its side, We Are Unlimited, McDonald’s will keep music front and center. The speakers will discuss the creative process, from the ground up, and examine how a brand like McDonald’s brings music into its world—and how recording artists and musicians can be a part of that world.