presented by: CareSet

Cancer Data: Driving Medication Purchase Decisions

Mar 12, 2017 | 5:00pm – 6:00pm
Cancer Data: Driving Medication Purchase Decisions


Stephen Mitchener

Novartis Pharmaceuticals Corporation

Bryon Wornson

Pfizer Inc

Highly targeted, personalized medications are becoming more effective at treating cancer and other tough diseases. But at the same time the healthcare industry is constantly under pressure to control costs. How will data be used to reconcile these two industry trends. In this session we will discuss how data will change how drugs are being (and should be) marketed and how they are being (and should be) bought and sold.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Track: Health
Level: Intermediate