Fitness & Fashion: Creating and Scaling Lifestyle Brands

Mar 14, 2017 | 12:30pm – 1:30pm
Fitness & Fashion: Creating and Scaling Lifestyle Brands


Tyler Haney

Outdoor Voices

Ten years ago, who knew that people nationwide would eagerly spend $30 on an indoor cycling class in a candlelit room, or that a twenty-something could take on Nike and Lululemon with an up-and-coming line of premium fitness wear? Two women, SoulCycle CEO Melanie Whelan and Outdoor Voices CEO Tyler Haney are defying convention as they build their lifestyle brands. At different points in their growth cycles, both CEOs are tapping into a surge of interest around fitness and an emerging culture of wellness. Join us to discuss how they’ve overcome obstacles, reached incredible milestones, and plan to accelerate growth.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Event Type: Sessions
Track: Health
Level: Intermediate