Tickets Are Content

Mar 13, 2017 | 2:00pm – 3:00pm

As the live event marketplace evolves, tickets are becoming a powerful form of ‘content’ for rightsholders. This panel will provide insight on the strategies being used to market ‘tickets as content’ across a wide range of media platforms to engage with new and existing fans.

Primary Access: Film Badge, Music Badge, Artist Wristband, Interactive Badge, Platinum Badge
Format: Panel
Event Type: Sessions
Track: Sports
Level: Intermediate