Alt Radio: Balancing Discovery vs Playing the Hits

Mar 17, 2017 | 3:30pm – 4:30pm


Mike Henry

Paragon Media Strategies



Mike Kaplan

Clear Channel


Shamrock Communications

Despite the myriad tools at our fingertips to "discover" new music, the Commercial Alternative format failed to break more than a handful of artists, particularly in the past year. How do stations, programmers, and DJs find new music and actually play it? We’ll discuss micro options like “Download Discovery” features, specialty & locals-only shows, battles of the band, but also the bigger obvious ways like simply listening to your audience more and seeking out great music personally.

Primary Access: Platinum Badge, Music Badge, Artist Wristband
Secondary Access: Interactive Badge, Film Badge
Format: Panel
Event Type: Sessions
Level: Intermediate