Why think about the future(s)? With a Masters in Strategic Foresight and Design Strategy, this question is central to Alida’s expertise. Inherent in many of our roles is a consideration of a future state, how might we design the best product, service, technology or offering for a future we can envision on the horizon? As enticing as that future might be, sole focus on one imagined future may actually hinder us rather than help us. Join Alida as she questions the idea of one singular future and introduce the idea that thinking about many possible futures will help us better design in the present.