Presented by MediaPost

We’re all broadcasters, now! After years of pushing on demand time-shifting, digital media mavens are pushing live video across all social platforms as the must-do channel. The allure is great. Through this emerging parallel TV channel, brands can reach their younger, mobile, connected audiences with visual storytelling at the drop of a device alert. But going live and real-time has not always been a safe or even scalable environment for marketers. So who has done it well already, and what can we learn from them about the new shape of a brand’s video strategy?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Farrah Bezner

Farrah Bezner

Mondelez International

photo of April Grohmann

April Grohmann

The Honest Company

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photo of Lincoln Lopez
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About
Format: Panel
Type: Session
Level: Advanced