Presented by MediaPost
We’re all broadcasters, now! After years of pushing on demand time-shifting, digital media mavens are pushing live video across all social platforms as the must-do channel. The allure is great. Through this emerging parallel TV channel, brands can reach their younger, mobile, connected audiences with visual storytelling at the drop of a device alert. But going live and real-time has not always been a safe or even scalable environment for marketers. So who has done it well already, and what can we learn from them about the new shape of a brand’s video strategy?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Farrah Bezner
Mondelez International
April Grohmann
The Honest Company
Victor Lee
RXBAR
Lincoln Lopez
T-Mobile