presented by: Decoded Fashion

Community Comes First: The New Retail Norm

Mar 12, 2017 | 9:30am – 10:30am

Speakers

Shannon Davenport

Stylus Media Group

Sid Jatia

Under Armour

Andres Sosa

TheOutnet.com

Put it down to whatever generational developments you like: community experiences are the new product that brands and retailers need to sell. Whilst fashion still matters, the millennial value is positioned on this kind of emotional empowerment – and nothing forms a stronger bond than the sharing of an experience through community. Today’s retail environment is changing what happens instore, and through collected, integrated fashion happenings, brands are building a future retail experience to satisfy the inspired (yet distracted) minds of their key audiences. Effective approaches to this require innovation and insight, and in this session, we’ll consider community from a fashion tech perspe

Primary Access: Film Badge, Music Badge, Interactive Badge, Platinum Badge
Format: Panel
Event Type: Sessions
Track: Style
Level: Advanced