Tech is changing the beauty world: from algorithms that mix the perfect makeup blend through to augmented reality apps and crowd-sourced beauty products. With so much experimental innovation going on, it’s fair to say that the business of beauty + tech is truly booming right now - and it's a boom that sees no sign of quieting down. The consumer appeal is endless: with experience, engagement and personalisation all on offer at a friendly luxury price-point. But what are the specific benefits for brands beyond marketing - and how are the leaders in this digital space continuing to make headway? Join this session to learn more about what’s happening now for beauty in the face of technology.