presented by: Decoded Fashion

Faces & Digital Spaces: Transforming Beauty

Mar 12, 2017 | 2:00pm – 3:00pm

Speakers

Fay Cowan

Decoded Fashion

Swan Sit

Elizabeth Arden

Moj Mahdara

BeautyCon Media

Tech is changing the beauty world: from algorithms that mix the perfect makeup blend through to augmented reality apps and crowd-sourced beauty products. With so much experimental innovation going on, it’s fair to say that the business of beauty + tech is truly booming right now - and it's a boom that sees no sign of quieting down. The consumer appeal is endless: with experience, engagement and personalisation all on offer at a friendly luxury price-point. But what are the specific benefits for brands beyond marketing - and how are the leaders in this digital space continuing to make headway? Join this session to learn more about what’s happening now for beauty in the face of technology.

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Primary Access: Platinum Badge, Interactive Badge, Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Track: Style
Level: Advanced