Everyday, we’re inundated with news stories telling us about social media and technology’s impact on the industry. But is technology really driving the most important thing here: the sales? As the fashion and beauty industries continue to make numerous mistakes in the digital era, we must address key challenges to evolve and drive growth. Brands must look to close the gap between tech and revenue by looking inwards to educate and innovate. Let’s build future facing businesses that will stand the test of time.