Cause We Care: Creating Authentic Partnerships

Mar 14, 2017 | 3:30pm – 4:30pm

Speakers

Jan DAlessandro

Blue J Strategies

This session will be a conversation between G.Marq Roswell, renowned music supervisor, and Founder/CEO of TunesMap and Jan D'Alessandro about the elements that make successful brand/celeb and cause/celeb relationships. Fans and consumers all have high bs meters- an ability to tell when something is authentic and when it is not. True partnerships between an artist, celebrity or public figure who really cares about a cause or really uses a product can indeed move the needle, whereas contrived pay to play product placements rarely do. On the same token, cause related marketing campaigns where the brand and the cause are aligned can make a significantly bigger impact than simple check writing.

It's all about authenticity.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Dual
Event Type: Sessions
Level: Intermediate