Presented by Texas A&M University

The Human Lab: Revealing the Emotional Brain

Mar 13, 2017

12:30pm – 1:30pm CT

Are your emotions “auto-piloting” your decisions and you don’t even know it? Decades of research have revealed that humans are not the rational, thoughtful decision makers they were once believed to be. Decisions are highly influenced by emotional reactions, affective circumstances and contextual events. Using state-of-the-art biometric equipment, researchers can simultaneously collect behavioral responses through eye tracking, facial expression analysis, neural signals, galvanic skin response (GSR) and heart and respiration rates.

Join this session to learn how behavioral responses influence the fields of marketing, education, economics, nutrition, sociology and many other industries.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Haipeng Allan Chen
Haipeng Allan Chen

Texas A&M University

photo of Marco Palma
Marco Palma

Texas A&M University

photo of Michelle Segovia
Michelle Segovia

Texas A&M University

photo of Steven Woltering
Steven Woltering

Texas A&M University

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