presented by: Texas A&M University

The Human Lab: Revealing the Emotional Brain

Mar 13, 2017 | 12:30pm – 1:30pm
The Human Lab: Revealing the Emotional Brain

Speakers

Michelle Segovia

Texas A&M University

Haipeng Allan Chen

Texas A&M University

Marco Palma

Texas A&M University

Steven Woltering

Texas A&M University

Are your emotions “auto-piloting” your decisions and you don’t even know it? Decades of research have revealed that humans are not the rational, thoughtful decision makers they were once believed to be. Decisions are highly influenced by emotional reactions, affective circumstances and contextual events. Using state-of-the-art biometric equipment, researchers can simultaneously collect behavioral responses through eye tracking, facial expression analysis, neural signals, galvanic skin response (GSR) and heart and respiration rates.

Join this session to learn how behavioral responses influence the fields of marketing, education, economics, nutrition, sociology and many other industries.

Primary Access: Film Badge, Music Badge, Artist Wristband, Interactive Badge, Platinum Badge
Format: Panel
Event Type: Sessions
Level: Intermediate