presented by: Upworthy

How Brands Do Well By Doing Good

Mar 15, 2017 | 3:30pm – 4:30pm

Cynics believe a marketer’s biggest goal is to get a consumer to click on an ad and purchase a product. This is especially true when it comes to digital advertising, which is immediately measurable, both in its success and failure. That’s what we call short-term thinking. The best brands think about themselves—and their stories—in the long term. They consider how to connect with consumers in a way that feels authentic, and that communicates something about what the brand stands for, something that goes far beyond whichever product they’re currently peddling. These are the brands that do well by doing good.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Level: Advanced