Presented by Visible Measures

Is Anyone Paying Attention to Your Content?

Mar 13, 2017

3:30pm – 4:30pm CT

Digital advertising is becoming confusing. We produce and promote more content than ever, but are unsure of our ability to grab audience attention. Advertisers produce a variety of content, distribute it everywhere and use programmatic technology to target/re-target content. With content, media, and technology armament at their disposal, are advertisers getting their audiences’ attention? How do you define/measure attention? And can one count on attention for predictable business results? This presentation will discuss ATTENTION as a new metric for content advertising and show how SHARE OF ATTENTION, measured across digital/social channels, is a better predictor of profitable behaviors.  

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Efrain Ayala
photo of Seraj Bharwani
Seraj Bharwani

Visible Measures

photo of Adam Naide
Adam Naide

Cox Communications

photo of Shruti Tiwari
Shruti Tiwari

SapientRazorfish

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Artist Wristband
Film Badge
About
Format:
Type:
Level: