Brands are Leading the Way in the Evolution of VR

Mar 16, 2017 | 3:30pm – 4:30pm


Rebecca Howard

Discovery Communications

Chet Fenster

MEC Entertainment

Kevin Cornish

Moth + Flame

"Your Peanut Butter got into My Chocolate! Or How Brands are Leading the way in the evolution of Virtual Reality."

This panel will dissect the ecosystem behind brands and VR. We will look into the relationship between Creators and Brands and discuss why some of the most innovative VR content created today is being financed by Brands. Native Advertising has been growing as it's own industry for the past several years, now advertisers are seeing that their stories can be told in VR in more immersive and integrated ways then ever before.

Primary Access: Film Badge, Music Badge, Artist Wristband, Interactive Badge, Platinum Badge
Format: Panel
Event Type: Sessions
Track: VR/AR
Level: Intermediate