Jaguar | Land Rover
Luxury is changing and brands and organizations are evolving rapidly to stay relevant.
Leading thought leaders from the world of commerce and entertainment, plus the founder of PSFK, will debate what the future of luxury looks like.
The panel will discuss shifts in consumer attitudes and ideologies to the concept of ownership in an experience economy, debating the increasing value placed on unique experiences, conscientious sustainability, genuine authenticity and purposeful behaviour in the perception of luxury today and tomorrow.
The panel will also discuss how that shifting perception is influencing product innovation, organisational structure, marketing strategies and brand behaviors.