Is there still an audience for more music festivals? This panel will talk about do’s and don’ts when starting a festival and the role of tech and social media in the Latin American music festival industry.

Starting a music festival is not easy. Requires industry connections, music knowledge and most importantly: No fear of losing money. The Latin American music festival scene is growing at a fast pace. Colombia and Chile are leaders with Estéreo Picnic, Primavera Fauna and the recently cancelled Lollapalooza. What are the challenges of starting a music festival in Latin America? How can technology help produce, market and sell tickets? What tools are being used by the biggest festivals in South America? Join us for a panel to discover the secrets of some of the most important names in Latin America´s music festival scene.