#dapperQ

Selling Out: Anti-Oppressive Queer Style Marketing

Mar 12, 2017

11:00am – 12:00pm CT

Queer visibility in mainstream fashion is often presented on platforms that cause harm to the queer community, such as those that erase diverse identities or support anti-LGBTQ legislation. Mainstream fashion has been increasingly leveraging the digital networks of out LGBTQ fashion entrepreneurs to reach queer markets. Should queer style entrepreneurs lend their talents to mainstream platforms to change the industry from within? If so, how can they earn profit while delivering positive social justice messages to transform imperfect platforms and how can mainstream fashion develop anti-oppressive marketing to better support the community? Is it possible to sell OUT without "selling out?"

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Peche Di
Peche Di

Trans Models

photo of Anita Dolce Vita
photo of Sara Geffrard
Sara Geffrard

A Dapper Chick

photo of Casey Legler
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