Five Use-Cases Defining VR and Mixed Reality

Mar 14, 2017

12:30pm – 1:30pm CT

There will be an encore presentation of this session Tuesday, March 14 at 2:00pm. JW Marriott: Salon 6

From the Rift and Vive to Playstation and the Gear -- on to emerging players like Meta, Magic Leap And HoloLens -- VR and AR or Mixed Reality are positioned to deeply change our culture and relationship with both the digitized world and ourselves. Who will be the leaders and who will be left behind? Which economic forces will be most important in this, and how can we predict sales and adoption? We’ll address and debate the role of empathy and immersive story-telling; of mobile and gaming in VR; the current and coming evolution of smart phones and headsets -- and touch on the role of automotive, 360 degree cameras, and drones in this new reality.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Nonny De La Peña
Nonny De La Peña

Arizona State University

photo of Shawn Dubravac
Shawn Dubravac

Consumer Technology Association

photo of Robert Scoble
Robert Scoble

Transformation Group

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
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