Content creators tell stories, but realizing those stories requires cutting-edge technology and creative socialization. Intuitively, these seem like very different problems: one creative, the other technical. We’ve found the creative and collaborative process involved in crafting our best stories also enhances the entire production pipeline, from meeting structure to software development. That consistency allows technologists and artists, whether crafting shots or creating tools, to join in a feedback loop incorporating iteration, innovation and individual voice. Join us in an open exploration of the structure of creativity.