A/B Testing Secrets Revealed: Uber, Etsy & Intuit

Mar 12, 2017 | 3:30pm – 4:30pm

How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology.
This megapanel of the Internet leaders in transportation, eCommerce and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset.
The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users.

Primary Access: Interactive Badge, Platinum Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Level: Intermediate