Augmenting Reality, For Real

Mar 14, 2017 | 12:30pm – 1:30pm


Sakchin Bessette

Moment Factory

There will be an encore presentation of this session on Tuesday, March 14 at 2:00pm. Austin Convention Center: Room 8ABC

Moment Factory shares the dream of getting digital media off screens and out into the real-world. But we believe in a different approach, and we're making it real with our Lumina night walk experiences. Join our session as we chart a path into new formats of "augmented" entertainment—disruptive formats that have drawn hundreds of thousands of people together, out of their isolating screens, and back into the world.

Primary Access: Film Badge, Music Badge, Artist Wristband, Interactive Badge, Platinum Badge
Format: Solo
Event Type: Sessions
Level: Advanced