There will be an encore presentation of this session on Tuesday, March 14 at 2:00pm. Austin Convention Center: Room 8ABC
Moment Factory shares the dream of getting digital media off screens and out into the real-world. But we believe in a different approach, and we're making it real with our Lumina night walk experiences. Join our session as we chart a path into new formats of "augmented" entertainment—disruptive formats that have drawn hundreds of thousands of people together, out of their isolating screens, and back into the world.