What impacts half of all Americans every day yet is mired in the analog age? Prescription medicines. The $1 trillion pharmaceutical sector has recognized the need to use digital tools to modernize patient access, adherence, communication and affordability and is looking both internally and externally for the best and brightest ideas to achieve these goals. Still, tech entrepreneurs can struggle to find product market fit and landing a first contract can be difficult. Gain tactical advice from leaders in venture and pharma on the industry's biggest needs from digital health and learn how to attract and engage with investors and big pharma to land a contract and accelerate your sales cycle.