The thumb is in charge now, and it is demanding. It’s quick to scroll. It’s quick to close. Quick to swipe. But with the right approach, the thumb is also highly likely to stop, engage and buy. Facebook IQ is taking a closer look at the surprising ways mobile has changed consumer behavior including: How has it shifted consumers’ expectations around the value of money, time, and choice? What can we learn from mobile-first shoppers and verticals? And finally, how can you turn this shift into business impact now, in 2017 and beyond? When marketers understand what matters to people, they can be what matters to their core consumer. We’ll show you how—now that the thumb is in charge.