#FamFests

Families at Music Festivals

Mar 16, 2017

3:30pm – 4:30pm CT

Music festivals constitute a billion dollar business, and they present an effective platform for bands to engage new audiences and sustain their fans. More and more, GenX and millennial parents bring young children along to festivals, and both brands and artists are discovering that festivals with family-friendly areas present a fertile ground for engaging new and future customers and ambassadors. Our panel will offer experienced presenters and marketers who will explore experiential marketing through family-friendly areas and the growth opportunities. Topics: how family areas benefit brands, how to create the experience, examples from Stagecoach Fest, Pilgrimage, Lollapalooza and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lauren Bayne
Lauren Bayne

Offspring Agency

photo of Beth Blenz-Clucas
Beth Blenz-Clucas

Sugar Mountain PR

photo of Ralph Covert
Ralph Covert

Ralph's World

photo of Karen Rappaport McHugh
Karen Rappaport McHugh

Muddy Girl Productions

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge