Trolls: To Feed Or Not To Feed

Mar 11, 2017 | 3:30pm – 4:30pm


Sunni Thompson

J Walter Thompson

Jeffrey Marty

Marty Law Office

In this session, social media community managers come face-to-face with their page trolls. Hear some horror stories from the social media managers responsible for keeping a page clean, and hear what drove the blasting from some of the internet’s top trolls. You may be surprised to hear rationale from the other side. When and why does trolling begin, and how do trolls react when a brand talks back?

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Level: Intermediate