Retailers are increasingly turning to social platforms to reach target customers and engage with consumers in new and exciting ways. But today’s savvy audiences can detect the scent of big brands from miles away and have rejected this perceived invasion of their sacred social space. How can advertisers and marketers authentically engage with customers and communities across platforms? Hear from ecommerce experts at eBay, Facebook, Imgur and Flipboard on how to continue to innovate in the social advertising space while building connections and confidence among potential customers.